Role of Internal and External Museum Environment in Increasing Visitors’ Cognitive/Affective/Healthy Experiences and Loyalty
There has not been much research on the impact of the museum environment on the formation of visitor loyalty. The purpose of this study is to discover the convoluted relationships among internal and external physical environments, involvement, knowledge value, satisfaction, and desire in forming vis...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
MDPI AG
2019-11-01
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| Series: | International Journal of Environmental Research and Public Health |
| Subjects: | |
| Online Access: | https://www.mdpi.com/1660-4601/16/22/4537 |