Key issues of public relations of Europe: Findings from the European Communication Monitor 2007-2014

European Communication Monitor is the largest longitudinal research project in public relations practice in the world. Data collected annually from 2007 to 2014 show that practitioners perceive five issues as the most important for their work: linking business strategy and communication, coping with...

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Bibliographic Details
Main Authors: Dejan Vercic, Piet Verhoeven, Ansgar Zerfass
Format: Article
Language:English
Published: IIPR 2014-10-01
Series:Revista Internacional de Relaciones Públicas
Subjects:
Online Access:http://revistarelacionespublicas.uma.es/index.php/revrrpp/article/view/290