Marketing de serviços de lazer: estudo de caso do museu de artes e ofícios de Belo Horizonte
This study was based on an adaptation of SERVAQUAL model, associated with questions about accessibility and with the mission and objects of the studied place. A case study was carried out at Artes e Ofícios Museum in Belo Horizonte, where managers, professionals dealing face-to-face with visitors an...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Instituto de Investigación Social y Turismo
2010-01-01
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| Series: | PASOS Revista de Turismo y Patrimonio Cultural |
| Online Access: | http://www.redalyc.org/articulo.oa?id=88115181003 |