Effects of Susceptibilty to Interpersonal Influence on Clothing Benefits Sought
Susceptibility to interpersonal infl uence is the tendency of an individual to be influenced by other people in their decision-making. Prior research suggests that susceptibility to interpersonal influence aff ects various numbers of consumer behaviours. This paper aims to investigate the effects of...
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| Format: | Article |
| Language: | English |
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UUM Press
2012-05-01
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| Series: | International Journal of Management Studies |
| Online Access: | https://www.scienceopen.com/document?vid=2fb6d562-9e36-4681-a741-4a5afe860de8 |