WHAT INNOVATION MEANS FOR THE ADOPTION OF ECO-INNOVATION IN A CHEMICAL COMPANY?

ABSTRACT There are internal and external factors that influence companies on the implementation of eco-innovation. This article aims to analyze what leads a chemical company from an emerging country to adopt eco-innovation. We developed a qualitative case study based on external and internal factors...

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Bibliographic Details
Main Authors: Marilia Bonzanini Bossle, Claudia Cristina Bitencourt, Cristiane Froehlich, Gabriela Zanandrea
Format: Article
Language:English
Published: Universidade Feevale 2020-05-01
Series:Revista Gestão e Desenvolvimento
Online Access:https://periodicos.feevale.br/seer/index.php/revistagestaoedesenvolvimento/article/view/2004