FAKTOR YANG MEMPENGARUHI SIKAP AUDIENCE TERHADAP PRODUCT/BRAND PLACEMENT DALAM ACARA TV (STUDI KASUS INDONESIAN IDOL 2007 & MAMAMIA SHOW 2007)
Product/brand placement is not such a new matter in the marketing world, including in Indonesia in the last few years. These practice have been conducted at 1920 by cigarette's company in USA, while on the success story can be found on E.T (Extra-Terrestrial): the movie by 1982 presenting Reese...
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| Format: | Article |
| Language: | English |
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Petra Christian University
2008-01-01
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| Series: | Jurnal Manajemen dan Wirausaha |
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| Online Access: | http://puslit2.petra.ac.id/ejournal/index.php/man/article/view/16792 |