Eye Movements When Viewing Advertisements

In this selective review, we examine key findings on eye movements when viewing advertisements. We begin with a brief, general introduction to the properties and neural underpinnings of saccadic eye movements. Next, we provide an overview of eye movement behavior during reading, scene perception, an...

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Bibliographic Details
Main Authors: Emily eHiggins, Mallorie eLeinenger, Keith eRayner
Format: Article
Published: Frontiers Media S.A. 2014-03-01
Series:Frontiers in Psychology
Online Access:http://journal.frontiersin.org/Journal/10.3389/fpsyg.2014.00210/full