Organization of Financial Results Analysis within Marketing Research of Competitive Advantages

One of the internal competitive advantages is the formation and usage of its financial results, the effectiveness of which depends on the managerial of enterprise’s personnel. The provision of managers with reliable marketing information and their usage of effective instruments for analyzing com...

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Bibliographic Details
Main Authors: I.V. Zamula, T.S. Prumak
Format: Article
Language:English
Published: Zhytomyr State Technological University 2016-06-01
Series:Vìsnik Žitomirsʹkogo Deržavnogo Tehnologìčnogo Unìversitetu: Ekonomìčnì Nauki
Subjects:
Online Access:http://ven.ztu.edu.ua/article/view/72427