Novel features of interactive augmented reality advertisements and its effect on stimulating user engagement: study of Egyptian tourism advertising

Modernity features, technological advances and economic conditions have added new challenges to the world of advertising and tourism promotion. In accordance with the current intelligent era and its special features, it requires technical development in the presentation of attractive tourist adverti...

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Bibliographic Details
Main Author: Shimaa Salah
Format: Article
Published: Arab Association for Islamic Civilization and Art 2020-10-01
Series:Journal of Architecture, Art & Humanistic Science
Online Access: