Testing for significant changes in popularity
A graphic procedure for determining whether a statistically significant change in television ratings has occurred is proposed. The method takes into account the fact that the ratings are generated from the same sample of viewers rather than from two independent samples. In addition it incorporates t...
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| Format: | Article |
| Language: | English |
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AOSIS
1988-09-01
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| Series: | South African Journal of Business Management |
| Online Access: | https://sajbm.org/index.php/sajbm/article/view/978 |