What are the key factors influencing consumers’ preference and willingness to pay for meat products in Eastern DRC?
Abstract Dietary patterns for consumers among the elite and middle‐income classes in developing countries are shifting rapidly toward the consumption of more animal‐based products. Although this shift presents opportunities, there are significant market failures affecting their preferences and willi...
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doaj-fcb78641d32448e888338a33e1c367872020-11-25T02:44:10ZengWileyFood Science & Nutrition2048-71772018-11-01682321233610.1002/fsn3.813What are the key factors influencing consumers’ preference and willingness to pay for meat products in Eastern DRC?Patchimaporn Udomkun0John Ilukor1Jonathan Mockshell2Gaudiose Mujawamariya3Christopher Okafor4Renee Bullock5Nsharwasi Léon Nabahungu6Bernard Vanlauwe7International Institute of Tropical Agriculture (IITA) Bujumbura BurundiWorld Bank Development Data Group‐Survey Unit Kampala UgandaInternational Center for Tropical Agriculture (CIAT) Cali ColombiaAfrica Rice Center (AfricaRice) Antsirabe MadagascarIITA Bukavu The Democratic Republic of CongoIITA Bukavu The Democratic Republic of CongoIITA Bukavu The Democratic Republic of CongoIITA Nairobi KenyaAbstract Dietary patterns for consumers among the elite and middle‐income classes in developing countries are shifting rapidly toward the consumption of more animal‐based products. Although this shift presents opportunities, there are significant market failures affecting their preferences and willingness to pay (WTP). This study used a multistage sample survey of 309 consumers from three different communities of Bukavu, Eastern DRC, to examine the effect of socioeconomic/socio‐demographic characteristics and quality attributes on consumers’ purchasing decisions and WTP for meat products. The results suggested that about 53% of the respondents were dissatisfied with meat products in the market due to their high price, low quantity, unhealthiness, and harmful effects. Older female respondents living in urban areas were more likely to purchase meat products. Their WTP was significantly determined by attributes such as color, in‐mouth texture, and availability. Nutrition, harmful effects, and availability of meat products are the important factors that influence purchasing decisions among higher income groups. Addressing these market failures could have an impact on the meat market, improving the nutrition of low‐income consumers and ensuring food safety standards in DRC and other developing countries with similar challenges.https://doi.org/10.1002/fsn3.813consumer's perceptionmeat productsquality attributessocio‐demographic factorwillingness to pay |
collection |
DOAJ |
language |
English |
format |
Article |
sources |
DOAJ |
author |
Patchimaporn Udomkun John Ilukor Jonathan Mockshell Gaudiose Mujawamariya Christopher Okafor Renee Bullock Nsharwasi Léon Nabahungu Bernard Vanlauwe |
spellingShingle |
Patchimaporn Udomkun John Ilukor Jonathan Mockshell Gaudiose Mujawamariya Christopher Okafor Renee Bullock Nsharwasi Léon Nabahungu Bernard Vanlauwe What are the key factors influencing consumers’ preference and willingness to pay for meat products in Eastern DRC? Food Science & Nutrition consumer's perception meat products quality attributes socio‐demographic factor willingness to pay |
author_facet |
Patchimaporn Udomkun John Ilukor Jonathan Mockshell Gaudiose Mujawamariya Christopher Okafor Renee Bullock Nsharwasi Léon Nabahungu Bernard Vanlauwe |
author_sort |
Patchimaporn Udomkun |
title |
What are the key factors influencing consumers’ preference and willingness to pay for meat products in Eastern DRC? |
title_short |
What are the key factors influencing consumers’ preference and willingness to pay for meat products in Eastern DRC? |
title_full |
What are the key factors influencing consumers’ preference and willingness to pay for meat products in Eastern DRC? |
title_fullStr |
What are the key factors influencing consumers’ preference and willingness to pay for meat products in Eastern DRC? |
title_full_unstemmed |
What are the key factors influencing consumers’ preference and willingness to pay for meat products in Eastern DRC? |
title_sort |
what are the key factors influencing consumers’ preference and willingness to pay for meat products in eastern drc? |
publisher |
Wiley |
series |
Food Science & Nutrition |
issn |
2048-7177 |
publishDate |
2018-11-01 |
description |
Abstract Dietary patterns for consumers among the elite and middle‐income classes in developing countries are shifting rapidly toward the consumption of more animal‐based products. Although this shift presents opportunities, there are significant market failures affecting their preferences and willingness to pay (WTP). This study used a multistage sample survey of 309 consumers from three different communities of Bukavu, Eastern DRC, to examine the effect of socioeconomic/socio‐demographic characteristics and quality attributes on consumers’ purchasing decisions and WTP for meat products. The results suggested that about 53% of the respondents were dissatisfied with meat products in the market due to their high price, low quantity, unhealthiness, and harmful effects. Older female respondents living in urban areas were more likely to purchase meat products. Their WTP was significantly determined by attributes such as color, in‐mouth texture, and availability. Nutrition, harmful effects, and availability of meat products are the important factors that influence purchasing decisions among higher income groups. Addressing these market failures could have an impact on the meat market, improving the nutrition of low‐income consumers and ensuring food safety standards in DRC and other developing countries with similar challenges. |
topic |
consumer's perception meat products quality attributes socio‐demographic factor willingness to pay |
url |
https://doi.org/10.1002/fsn3.813 |
work_keys_str_mv |
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