Effects of internal marketing on employees performance: Effect of Mediator Organizational Innovation (Case study: departments within The AGHAJARI Oil and Gas Operation Company)

The present study examines the role and mechanisms of internal marketing variables on employee performance through the mediator role of organizational innovation. Statistic population included 770 experts and managers, 43 departments within the Agha-Jari oil and gas Operation Company; using stratifi...

Full description

Bibliographic Details
Main Authors: Saheb Imani, Reihaneh Gaskari, Alborz Gheitani
Format: Article
Language:fas
Published: University of Tehran 2015-06-01
Series:‫مدیریت بازرگانی
Subjects:
Online Access:https://jibm.ut.ac.ir/article_52920_5b502c2ab672dc7d7d3f9dd00df1b1d7.pdf