The Cost of Managing Intangibles in Global Markets
Intangibles are often become the most critical resources for businesses in global competitive markets. Thus, intangible assets and resources must be managed adopting specific strategies that determine costs with different patterns over time: expenses (with a short term span) and investments (with a...
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| Format: | Article |
| Language: | English |
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Niccolò Cusano University-Rome
2010-06-01
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| Series: | Symphonya |
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| Online Access: | https://symphonya.unicusano.it/article/view/9374 |