Dataset on the relationship between consumer satisfaction, brand attitude, brand preference and purchase intentions of dairy product: The case of the Laayoune-Sakia El Hamra region in Morocco

Dataset on the relationship between consumer satisfaction, brand attitude, brand preference and purchase intentions of dairy product: The case of the Laayoune-Sakia El Hamra region in Morocco

This data article focuses on the relationship between consumer satisfaction, brand attitude, brand preference, and purchase intentions. The data was collected from dairy products consumers within the Laayoune-Sakia El Hamra region in Morocco. The research data are collected via an on a self-administ...

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Bibliographic Details
Main Authors: Omar Boubker, Khadija Douayri
Format: Article
Language:English
Published: Elsevier 2020-10-01
Series:Data in Brief
Subjects:
Relationship marketing
Brand preference
Brand attitude
Consumer satisfaction
Purchase intention
PLS-SEM approach
Online Access:http://www.sciencedirect.com/science/article/pii/S2352340920310660

Internet

http://www.sciencedirect.com/science/article/pii/S2352340920310660

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