Sémiotique appliquée et SIC : théorie, méthode et efficacité communicationnelle
In this paper we aim to question the role of semiotics in the marketing field. Based on Jean-Marie Floch’s studies, we propose to develop the way the concept of semiotic text can contribute to the development of professional fields. Our main hypothesis is that every applied semiotic field has to res...
| Main Authors: | , |
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| Format: | Article |
| Language: | fra |
| Published: |
Société Française de Sciences de l’Information et de la Communication
2013-07-01
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| Series: | Revue Française des Sciences de l’Information et de la Communication |
| Subjects: | |
| Online Access: | http://journals.openedition.org/rfsic/419 |