Exploring the Co-creation of Value in the Brazilian Private Higher Educational Service
Co-creation of value is an imperative practice in the service environment. Understanding education as a service encounter is an innovative approach for the context of higher education. Private Higher Education dominates the Brazilian scenario, with figures above 80% of students, and the Business und...
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| Format: | Article |
| Language: | English |
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Universidade Fumec
2016-12-01
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| Series: | Faces: Revista de Administração |
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| Online Access: | http://www.fumec.br/revistas/facesp/article/view/3542 |