Pricing Strategies for Different Periods During Subsequent Selling Season for Seasonal Products
This study applies a two-period pricing model to investigate the optimal pricing strategy for different periods during the subsequent selling season for seasonal products. The model assumes that the market is populated by two types of consumers, namely, myopic and strategic, and analyzes three optim...
| Main Authors: | , , , , , |
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| Format: | Article |
| Language: | English |
| Published: |
IEEE
2020-01-01
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| Series: | IEEE Access |
| Subjects: | |
| Online Access: | https://ieeexplore.ieee.org/document/8910338/ |