The use of user-generated content for business intelligence in tourism: insights from an analysis of Croatian hotels
Web-based peer review sites are gaining importance in travellers’ decision-making and provide information for destinations' management. Textual reviews are especially important, but very extensive and hard to process. This article discusses the benefits of recent developments in computational l...
Main Authors: | Uroš Godnov, Tjaša Redek |
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Format: | Article |
Language: | English |
Published: |
Taylor & Francis Group
2019-01-01
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Series: | Ekonomska Istraživanja |
Subjects: | |
Online Access: | http://dx.doi.org/10.1080/1331677X.2019.1633372 |
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