A GLOBAL BRAND IN PUBLIC RELATIONS STUDIES FROM THE POSTCOLONIAL PERSPECTIVE: THE CASE OF ZARA
The term “Postcolonial” was first introduced to the newly rescued communities from colonialism in the 1970s, but in time the meaning of the term has expanded. Nowadays, the arguments put forward in this way are emerging within the context of the First World. In general terms, the notion o...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
İstanbul Aydin University
2018-04-01
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| Series: | İstanbul Aydın Üniversitesi Dergisi |
| Subjects: | |
| Online Access: | http://iaud.aydin.edu.tr/wp-content/uploads/2018/04/iaud_v10i2001.pdf |