Social Media Marketing in Creative Industries: How to Use Social Media Marketing to Promote Computer Games?

Currently, almost every business entity has one or more social media accounts. This statement is true for companies operating in creative areas as well. Social media make it possible to perform widely understood marketing-oriented undertakings. They allow for toll-free presentation of a particular c...

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Bibliographic Details
Main Authors: Bartosz Wawrowski, Iwona Otola
Format: Article
Language:English
Published: MDPI AG 2020-04-01
Series:Information
Subjects:
Online Access:https://www.mdpi.com/2078-2489/11/5/242