Cigarette advertisements: A systemic functional grammar and multimodal analysis
Drawing on a multimodality theory, this study attempted to investigate the various semiotic resources utilized by a giant Indonesian cigarette company, Sampoerna, and explore how these resources communicate meanings or messages in its billboard advertisements to persuade its potential customers to b...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Universitas Pendidikan Indonesia
2019-01-01
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| Series: | Indonesian Journal of Applied Linguistics |
| Subjects: | |
| Online Access: | https://ejournal.upi.edu/index.php/IJAL/article/view/15261 |