STRATEGIC PLANNING IN BRAZILIAN SMALL-SCALE MUNICIPALITIES: IS THE BALANCED SCORECARD A FEASIBLE TOOL?

Balanced Scorecard has not yet been tested in Brazilian small-scale municipalities. The BSC is based on dimensions of Learning and Growth, Internal Processes Business, Financial and Customer. In order to fit to public organizations it needs some adjustments due to these organizations’ objectives. Th...

Full description

Bibliographic Details
Main Authors: Ricardo Corrêa Gomes, Viviani Silva Lírio
Format: Article
Language:English
Published: Universidade Federal de Santa Maria 2014-03-01
Series:Revista de Administração da UFSM
Subjects:
Online Access:http://cascavel.ufsm.br/revistas/ojs-2.2.2/index.php/reaufsm/article/download/8143/pdf