Strategisches Marketing: Die Nutzen-Positionierung von Bibliotheken als Content-Anbieter im Wettbewerb

Strategisches Marketing: Die Nutzen-Positionierung von Bibliotheken als Content-Anbieter im Wettbewerb

Content marketing is one of the current marketing trends. It focuses high-quality information to win and keep customers over a long term. The aim is not to persuade customers to buy products. Instead, the objective is by creating an added value through high-quality information to convince customers...

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Bibliographic Details
Main Author: Georgy, Ursula
Format: Article
Language:deu
Published: German Medical Science GMS Publishing House 2015-12-01
Series:GMS Medizin – Bibliothek – Information
Subjects:
strategic marketing
content marketing
library
positioning
competition
information
Online Access:http://www.egms.de/static/en/journals/mbi/2015-15/mbi000345.shtml

Internet

http://www.egms.de/static/en/journals/mbi/2015-15/mbi000345.shtml

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