Ethical Corporate Communications Management: Example of Ukrainian Brewing Industry

Ethical Corporate Communications Management: Example of Ukrainian Brewing Industry

Present research conceptualises the notion of ethical management of corporate communications and analyses management of social corporate responsibility strategies in the brewing industry of Ukraine. Due to the current legal restrictions on advertising and promotion, brewing companies are forced to r...

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Bibliographic Details
Main Authors: Oleksandr Vostriakov, Liudmyla Volokhova, Galyna Volokhova, Anastasiia Volokhova
Format: Article
Language:English
Published: UIKTEN 2021-08-01
Series:TEM Journal
Subjects:
corporate communications
ethical management
corporate identity
consumer behaviour
corporate social responsibility
Online Access:https://www.temjournal.com/content/103/TEMJournalAugust2021_1155_1165.pdf

Internet

https://www.temjournal.com/content/103/TEMJournalAugust2021_1155_1165.pdf

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