The Mediating Role of Brand Forgiveness in Relation to Brand transgressions and Coping Behavior (Bushehr Appliance Stores)
The purpose of the present research is to promote the brand on the path to brand transggression to coping behavior. The present research is applied in terms of purpose and is a descriptive-survey method for collecting data. The statistical population of the research is customers of household applian...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | fas |
| Published: |
University of Kurdistan
2020-05-01
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| Series: | مطالعات رفتار مصرف کننده. |
| Subjects: | |
| Online Access: | http://cbs.uok.ac.ir/article_61479_d41d8cd98f00b204e9800998ecf8427e.pdf |