Da Rivalidade à Parceria: Análise Financeira e Estratégica do Caso Sadia e Perdigão

The case discusses the real process of merger of two large companies in the Brazilian food sector - Sadia and Perdigão - with the creation of Brasil Foods (BRF). The text is divided into three time horizons. Initially, we present a brief history of the companies and the prior context to the merger b...

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Bibliographic Details
Main Author: Cordeiro, Rebeca Albuquerque
Format: Article
Language:English
Published: Universidade Federal da Paraíba 2013-06-01
Series:Teoria e Prática em Administração
Subjects:
Online Access:http://periodicos.ufpb.br/ojs2/index.php/tpa/article/view/15610/9517