Da Rivalidade à Parceria: Análise Financeira e Estratégica do Caso Sadia e Perdigão
The case discusses the real process of merger of two large companies in the Brazilian food sector - Sadia and Perdigão - with the creation of Brasil Foods (BRF). The text is divided into three time horizons. Initially, we present a brief history of the companies and the prior context to the merger b...
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| Format: | Article |
| Language: | English |
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Universidade Federal da Paraíba
2013-06-01
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| Series: | Teoria e Prática em Administração |
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| Online Access: | http://periodicos.ufpb.br/ojs2/index.php/tpa/article/view/15610/9517 |