Exploring Multi-Channel Shopping Behavior Towards It & C Products, Based on Business Students Opinions
Young people have rapidly adopted the practice of using a variety of channels through which to shop, especially for products that require thorough information on features and price. IT & C products fall into this category, and buyers using multiple channels benefit from the advantages of informa...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Academy of Economic Studies of Bucharest
2016-02-01
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| Series: | Amfiteatru Economic |
| Subjects: | |
| Online Access: | http://www.amfiteatrueconomic.ro/ArticolEN.aspx?CodArticol=2498 |