Is the Consumer Ready for Innovative Fruit Wines? Perception and Acceptability of Young Consumers

Is the Consumer Ready for Innovative Fruit Wines? Perception and Acceptability of Young Consumers

The consumption of traditional wine has decreased in Europe during the last fifteen years. In parallel, new wine alternatives obtained by blending wines and fruit juices or by flavoring wines with artificial or natural flavors have appeared on the market. Recently, an innovative fruit wine obtained...

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Bibliographic Details
Main Authors: Valentina Maria Merlino, Daniela Fracassetti, Alessandra Di Canito, Simona Pizzi, Danielle Borra, Nicole Roberta Giuggioli, Ileana Vigentini
Format: Article
Language:English
Published: MDPI AG 2021-07-01
Series:Foods
Subjects:
consumer expectation
fruit wine
new product acceptability
new entries
neophiles
Z generation
Online Access:https://www.mdpi.com/2304-8158/10/7/1545

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