Comparative analysis of the development of franchising in Serbia and worldwide
The research of franchising as a business model is of great importance for the further development of this concept. At the global level, there is a constant tendency of development of existing and new franchise systems. This area is still unexplored in Serbia. The aim of the paper is to point out th...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Srpsko udruženje za marketing
2013-01-01
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| Series: | Marketing (Beograd. 1991) |
| Subjects: | |
| Online Access: | http://scindeks-clanci.ceon.rs/data/pdf/0354-3471/2013/0354-34711302115S.pdf |