Les marques territoriales
Marketing practices have spread to the point that they now include countries. Based on an analysis of the production of the brand of Abu Dhabi, considered as both a tangible and an intangible cultural object, the author demonstrates that, beyond the marketing tool, country or territorial brands are...
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| Format: | Article |
| Language: | fra |
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Université Laval
2014-04-01
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| Series: | Communication |
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| Online Access: | http://journals.openedition.org/communication/5014 |