Factors that Predict Attitudinal Grouping towards SMS Advertising
This study focuses on factors that predict consumer attitudes towards short message service (SMS) advertising. The purpose of the study is to build a predictive framework that can be employed to identify which factors of SMS advertising contribute to different attitudinal groups. This study is based...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
International Association of Online Engineering (IAOE)
2018-09-01
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| Series: | International Journal of Interactive Mobile Technologies |
| Subjects: | |
| Online Access: | http://online-journals.org/index.php/i-jim/article/view/8985 |