Wine consumption in China: profiling the 21st century Chinese wine consumer
This article determines the factors that influence Chinese wine consumption and, thus, contribute to define an average Chinese wine consumer profile for the years 2000 to 2014. The article proposes a model that explains the variations in the consumption of wine in China, because of traditional facto...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
EDP Sciences
2019-01-01
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| Series: | Ciência e Técnica Vitivinícola |
| Subjects: | |
| Online Access: | https://www.ctv-jve-journal.org/articles/ctv/pdf/2019/02/ctv20193402p71.pdf |