Wine consumption in China: profiling the 21st century Chinese wine consumer
This article determines the factors that influence Chinese wine consumption and, thus, contribute to define an average Chinese wine consumer profile for the years 2000 to 2014. The article proposes a model that explains the variations in the consumption of wine in China, because of traditional facto...
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EDP Sciences
2019-01-01
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Series: | Ciência e Técnica Vitivinícola |
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Online Access: | https://www.ctv-jve-journal.org/articles/ctv/pdf/2019/02/ctv20193402p71.pdf |
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doaj-feea8def61ac4d609ca7ced2cbb879392021-09-10T06:59:19ZengEDP SciencesCiência e Técnica Vitivinícola2416-39532019-01-01342718310.1051/ctv/20193402071ctv20193402p71Wine consumption in China: profiling the 21st century Chinese wine consumerGarcía-Cortijo María Carmen0Villanueva Emiliano C.1Castillo-Valero Juan Sebastián2Li Yuanbo3Regional Development Institute, University of Castilla-La ManchaDepartment of Business Administration, Eastern Connecticut State UniversityRegional Development Institute, University of Castilla-La ManchaSchool of Public Policy and Management, Tsinghua UniversityThis article determines the factors that influence Chinese wine consumption and, thus, contribute to define an average Chinese wine consumer profile for the years 2000 to 2014. The article proposes a model that explains the variations in the consumption of wine in China, because of traditional factors of the theory of demand (price of wine, income, and price of a substitute good), and sociodemographic factors (age, gender, marital status, level of education, geographical area, and tourism activities). The article reveals that an increased income, a married marital status, living in an urban area, and tourism activities, significantly and positively contributed to the increase of wine consumption in China. In addition, the article demonstrates that wine is not a substitute of beer in China, and that it is hard to associate an increase of wine consumption with the gender and the educational level of the average Chinese. In contrast, age negatively and significantly influenced the wine consumption in China, meaning that wine consumers are becoming younger.https://www.ctv-jve-journal.org/articles/ctv/pdf/2019/02/ctv20193402p71.pdfwinechinademographicsconsumption |
collection |
DOAJ |
language |
English |
format |
Article |
sources |
DOAJ |
author |
García-Cortijo María Carmen Villanueva Emiliano C. Castillo-Valero Juan Sebastián Li Yuanbo |
spellingShingle |
García-Cortijo María Carmen Villanueva Emiliano C. Castillo-Valero Juan Sebastián Li Yuanbo Wine consumption in China: profiling the 21st century Chinese wine consumer Ciência e Técnica Vitivinícola wine china demographics consumption |
author_facet |
García-Cortijo María Carmen Villanueva Emiliano C. Castillo-Valero Juan Sebastián Li Yuanbo |
author_sort |
García-Cortijo María Carmen |
title |
Wine consumption in China: profiling the 21st century Chinese wine consumer |
title_short |
Wine consumption in China: profiling the 21st century Chinese wine consumer |
title_full |
Wine consumption in China: profiling the 21st century Chinese wine consumer |
title_fullStr |
Wine consumption in China: profiling the 21st century Chinese wine consumer |
title_full_unstemmed |
Wine consumption in China: profiling the 21st century Chinese wine consumer |
title_sort |
wine consumption in china: profiling the 21st century chinese wine consumer |
publisher |
EDP Sciences |
series |
Ciência e Técnica Vitivinícola |
issn |
2416-3953 |
publishDate |
2019-01-01 |
description |
This article determines the factors that influence Chinese wine consumption and, thus, contribute to define an average Chinese wine consumer profile for the years 2000 to 2014. The article proposes a model that explains the variations in the consumption of wine in China, because of traditional factors of the theory of demand (price of wine, income, and price of a substitute good), and sociodemographic factors (age, gender, marital status, level of education, geographical area, and tourism activities). The article reveals that an increased income, a married marital status, living in an urban area, and tourism activities, significantly and positively contributed to the increase of wine consumption in China. In addition, the article demonstrates that wine is not a substitute of beer in China, and that it is hard to associate an increase of wine consumption with the gender and the educational level of the average Chinese. In contrast, age negatively and significantly influenced the wine consumption in China, meaning that wine consumers are becoming younger. |
topic |
wine china demographics consumption |
url |
https://www.ctv-jve-journal.org/articles/ctv/pdf/2019/02/ctv20193402p71.pdf |
work_keys_str_mv |
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1717758683389100032 |