Deep Learning-Enhanced Framework for Performance Evaluation of a Recommending Interface with Varied Recommendation Position and Intensity Based on Eye-Tracking Equipment Data Processing

The increasing amount of marketing content in e-commerce websites results in the limited attention of users. For recommender systems, the way recommended items are presented becomes as important as the underlying algorithms for product selection. In order to improve the effectiveness of content pres...

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Bibliographic Details
Main Authors: Piotr Sulikowski, Tomasz Zdziebko
Format: Article
Language:English
Published: MDPI AG 2020-02-01
Series:Electronics
Subjects:
Online Access:https://www.mdpi.com/2079-9292/9/2/266