IMPLEMENTING ONLINE CUSTOMER RELATIONSHIP MANAGEMENT IN SMALL AND MEDIUM SIZE ENTERPRISE (SME): CASES BALI HANDICRAFT SMALL INDUSTRY
Online customer relationship management (CRM) implementation is becoming such terrifying activity for most firms, especially those which are categorized as SME (Small and Medium size Enterprise). Since that SME often lack of technical expertise and they really care for cost spending especially in in...
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| Format: | Article |
| Language: | English |
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Institut Teknologi Sepuluh Nopember
2011-01-01
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| Series: | JUTI: Jurnal Ilmiah Teknologi Informasi |
| Online Access: | http://juti.if.its.ac.id/index.php/juti/article/view/62 |