Crisis Communications as a Key Factor of Successful Corporate Anti-Crisis Management
The paper reviews crisis communications as the main marketing instrument of corporate anti-crisis management in its operational practice affected by the global oversupply of generic products, free access to data bases and availability of equal technical feasibility of competing agents, which lays sp...
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| Format: | Article |
| Language: | Russian |
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Government of the Russian Federation, Financial University
2018-08-01
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| Series: | Управленческие науки |
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| Online Access: | https://managementscience.fa.ru/jour/article/view/149 |