Strategic Foresight of Future B2B Customer Opportunities through Machine Learning

Strategic Foresight of Future B2B Customer Opportunities through Machine Learning

Within the strategic foresight literature, customer foresight still shows a low capability level. In practice, especially in business-to-business (B2B) industries, analyzing an entire customer base in terms of future customer potential is often done manually. Therefore, we present a single case stud...

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Bibliographic Details
Main Authors: Daniel Gentner, Birgit Stelzer, Bujar Ramosaj, Leo Brecht
Format: Article
Language:English
Published: Carleton University 2018-10-01
Series:Technology Innovation Management Review
Subjects:
action research
B2B industries
customer base analysis
customer foresight
customer knowledge
customer profile
data mining
machine learning
strategic foresight
Online Access:https://timreview.ca/article/1189

Internet

https://timreview.ca/article/1189

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