The model of the integrated competitive strategy of an enterprise in oligopolic market

The article presents the original model of enterprise’s integrated competitive strategy under the conditions of oligopolic market. The integrated strategy is considered to be the concerted set of partial (detailed) competitive strategies targeting on certain elements of internal and external enviro...

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Bibliographic Details
Main Authors: Romualdas Ginevičius, Algirdas Krivka
Format: Article
Language:English
Published: Vilnius Gediminas Technical University 2010-06-01
Series:Business: Theory and Practice
Subjects:
Online Access:https://journals.vgtu.lt/index.php/BTP/article/view/8921