Identification and Ranking Effective Factors on the Internet Shopping use of Fuzzy ANP

Today, electronic commerce is one of the key issues of almost any business. Electronic commerce is defined as the exchange between surroundings Including organization and people; the exchange which is based on information technology. Electronic commerce promotes communication and economic openness i...

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Bibliographic Details
Main Authors: Laya Olfat, Farzaneh KHosravani, Reza Jalali
Format: Article
Language:fas
Published: University of Tehran 2011-03-01
Series:‫مدیریت بازرگانی
Subjects:
Online Access:https://jibm.ut.ac.ir/article_22608_5ddab7916e96559afc2fa74613ba9783.pdf