Lessons from empirical studies in product and service variety management.
For many years, a trend for businesses has been to increase market segmentation and extend product and service-variety offerings in order to provid more choice for customers and gain a competitive advantags. However, there have been relatively few variety-related, empirical studies that have been un...
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| Format: | Article |
| Language: | English |
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Universitat Politecnica de Valencia
2013-07-01
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| Series: | International Journal of Production Management and Engineering |
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| Online Access: | http://polipapers.upv.es/index.php/IJPME/article/view/1557 |