Tell It All?: Challenging Crisis Communications’ Rules
It has long been a public relations maxim that if a company in crisis proactively releases additional information that could prove damaging, rather than waiting for if/when the media uncovers it, this will shorten the news cycle of the story and could lessen the overall reputational damage. The r...
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| Format: | Article |
| Language: | English |
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Insitute for Public Relations
2012-04-01
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| Series: | Public Relations Journal |
| Online Access: | https://prjournal.instituteforpr.org/wp-content/uploads/2012Robertson.pdf |