Websites as a Euroregional marketing tool in Poland
This paper discusses territorial marketing of Euroregions. Websites, one of the marketing tools, were the subject of an analysis. Based on literature research and experiences of the authors, criteria for website assessment have been prepared and 14 Polish Euroregional entities were the subject of an...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Wydawnictwo Naukowe Uniwersytetu Szczecińskiego
2018-12-01
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| Series: | Ekonomiczne Problemy Turystyki |
| Subjects: | |
| Online Access: | https://wnus.edu.pl/ept/en/issue/977/article/15866/ |