Integrated Marketing Communication and Its Impact on Consumer Behavior
In the current economic context, characterized by extremely fierce competition directed at winning or retaining various consumer segments, as well as by an unprecedented technological boom, the marketers’ effort towards implementing new ways of communicating and bidding remains the only way to busin...
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| Format: | Article |
| Language: | English |
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Sciendo
2018-08-01
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| Series: | Studies in Business and Economics |
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| Online Access: | https://doi.org/10.2478/sbe-2018-0022 |