World experience of branding in different territories: opportunities for Ukraine
Modern realities in the world encourage countries to compete among themselves for resources. Reputation is becoming an increasingly important factor in this struggle. Brand wars are fought in all sectors and countries are no exception. Territories as brands have started to be taken seriously over th...
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| Format: | Article |
| Language: | English |
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State Higher Educational Institution “Ukrainian State University of Chemical Technology”
2020-12-01
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| Series: | Економічний вісник Державного вищого навчального закладу Український державний хіміко-технологічний університет |
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| Online Access: | http://ek-visnik.dp.ua/wp-content/uploads/pdf/2020-2/Savchenko.pdf |