KURUM PERFORMANSININ DEĞERLENDİRİLMESİNDE İÇ VE DIŞ MÜŞTERİ MEMNUNİYETİNİN ÖLÇÜLMESİ VE YÖNETİLMESİ (USE OF APPRAISAL AND MANAGEMENT OF INTERNAL AND EXTERNAL CUSTOMER SATISFACTION IN CORPORATE PERFORMANCE ASSESSMENT)

In a modern age, the rapid changing business environment enabled innovation the first imperative of achieving strategic business goals and requires proper advancement of infrastructure. Acquiring aforementioned skill set is necessary but not enough, the firms, with a proactive approach, further need...

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Bibliographic Details
Main Authors: Celal EYNULLAYEV, Cenk ÖZLER
Format: Article
Language:English
Published: Dokuz Eylul University 2012-10-01
Series:Dokuz Eylül Üniversitesi Sosyal Bilimler Enstitüsü Dergisi
Subjects:
Online Access:http://www.sbe.deu.edu.tr/dergi/cilt14.say%C4%B14/08%20EYNULLAYEVOZLER.pdf