Creating and measuring the impact of a content strategy
A company’s online presence is more than random advertising materials that promote its products or services. Instead, every piece of content that gets published on the internet needs to align to a clearly laid out strategy which should enable the business to become more visible in the online envi...
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| Format: | Article |
| Language: | English |
| Published: |
Alexandru Ioan Cuza University of Iasi
2021-05-01
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| Series: | CES Working Papers |
| Subjects: | |
| Online Access: | https://ceswp.uaic.ro/articles/CESWP2021_XIII1_ROS.pdf |