Event Portfolio Design: Exploring Strategic Approaches to Major Events in New Zealand
One of the strategies which is increasingly applied by cities across the world in an ever-lasting desire to promote and capitalise on their competitive identity, is the hosting of large-scale events of different genres. In an attempt to become an attractive event place, many cities have progressed f...
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| Format: | Others |
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Auckland University of Technology,
2016-10-26T23:10:12Z.
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| Online Access: | Get fulltext |