The Role of Brand Identity in the Implementation of Integrated Marketing Communications (IMC) by Advertising Agencies
This thesis seeks answers to a fundamental question relating to the field of marketing communications: How does one implement Integrated Marketing Communications (IMC)? It is almost 30 years since Integrated Marketing Communications (IMC) first aroused the interest of researchers. In that time a sig...
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| Format: | Others |
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Auckland University of Technology,
2016-11-10T22:52:56Z.
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| Online Access: | Get fulltext |