Public Information Advertisements: Māori Perspectives

The broad objective of this research is to examine Māori perspectives of public information advertisements as part of wider social marketing campaigns in Aotearoa New Zealand that are designed to persuade M?ori to change their behaviours. Underpinned by a kaupapa Māori approach, I conducted focus...

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Bibliographic Details
Main Author:	Elers, Steven (Author)
Other Authors:	Nelson, Frances (Contributor), Johnson, Rosser (Contributor)
Format:	Others
Published:	Auckland University of Technology, 2016-11-15T03:01:23Z.
Subjects:	Maori Indigenous Social marketing Mass communication Health communication Health campaigns Health promotion Māori communication Maori communication Indigenous communication Public health Critical theory Kaupapa Māori Kaupapa Maori Public service announcements Public service advertising Public service advertisements Public information advertising Public information advertisements Communication theory Grounded theory Social cognitive theory Health belief model Theory of reasoned action Theory of self-regulation and self-control Theory of subjective culture and interpersonal relations Indigenous theory Indigenous theories Identity theory Identity theories Social identity theory Social identity theories Self-categorisation theory Propaganda theory Propaganda model Encoding/decoding Encoding/decoding model Reception theory Source credibility theory Cultivation theory Cultivation analysis Media analysis Representation Stuart Hall Content analysis Semiotics Semiology Frankfurt School Cultural studies Critical race theory Postcolonial theory Post-colonial theory Media theory Media studies Road safety Advertising Marketing Visual communication Māori Thesis
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